SUWANEE, GA (Jan. 31, 2024) – VIDAA USA, Inc. (VIDAA) and A Parent Media Co. Inc. (APMC) are excited to announce plans to launch a new Kids & Family Hub on over 25 million VIDAA-powered Smart TVs worldwide, including those by the world’s second largest TV manufacturer Hisense. APMC’s Kidoodle.TV has been selected to power the hub for VIDAA OS launching mid-2024, setting the stage for a safer and more engaging entertainment experience for children across the globe.

The centerpiece of this collaboration is the upcoming launch of the Kids & Family Hub, powered by Kidoodle.TV, which is targeted to go live on TVs in the spring of 2024. The kids and family Hub will provide a secure ecosystem where children can explore their favorite titles, including beloved classics like Paw Patrol, Blippi, Peppa Pig, Dude Perfect, and many more. This innovative platform will be available in all 180 markets where the VIDAA OS is available.

To ensure the highest standards of safety and security, Kidoodle.TV will utilize its proprietary Safe Exchange technology to monetize all content within the family-focused area of the TVs. This ecosystem will not only feature content available across all of APMC's kids and family services, including Kidoodle.TV, Glitch+™, and Dude Perfect, but will also incorporate content from third-party services and studios, offering an unparalleled variety of entertainment options for young viewers.

The new kids and family experience is set to launch with an extensive library of over 50,000 engaging and educational videos, making it a go-to destination for children and families seeking high-quality entertainment and building off of VIDAA’s impressive 2 billion hours watched in December 2023.*

"We are thrilled to join forces with APMC to deliver this transformative Kids & Family Hub," said Guy Edri, CEO of VIDAA USA Inc. "Kidoodle.TV has already been among the top performing applications in the children’s category on our platform, so APMC was the obvious choice to power, vet, and monetize this new dedicated and safe space for children of all ages. We believe a content focused approach, which focuses on the viewer’s needs by creating dedicated hubs, is the right way forward for Smart TVs. And our dedicated Kids & Family Hub is the first step in that direction. Our promise and role at VIDAA is to develop and manage the best Smart TV platform in the world which enables all our content partners to reach the broadest audience possible anywhere in the world. We are not their competitor, but partner that allows them access to tens of millions of households across the world.”

APMC's President & CEO, Neil Gruninger, emphasized the significance of this initiative for the company, stating, "Our mission with Kidoodle.TV has always been to provide safe and enriching experiences for children. The Kids & Family Hub represents a major milestone in our journey to create a digital world where kids can explore, learn, and have fun in a secure environment. We are dedicated to ensuring that children have access to some of the best content available, and this opportunity is a testament to a decade of success in the kids and family industry."

"By integrating Kidoodle.TV into the VIDAA Kids & Family Hub, Hisense TV becomes the ultimate destination for the most exceptional family content experience available," stated David Gold, President of Hisense Americas and CEO of Hisense USA. "We understand the significance of providing children with a secure environment on their smart TVs, where they not only can enjoy a vast collection of cartoons, movies, shows, and educational videos, but also be safeguarded from inappropriate content and advertisements. With the introduction of the VIDAA Kids & Family Hub, we are turning this vision into reality."

With the kids and family hub on the horizon, APMC and VIDAA are poised to redefine children's entertainment, offering a secure and entertaining experience for kids and families worldwide. For more information on all of APMC’s streaming and adtech solutions, please visit www.aparentmedia.com.